Benefits enrollment platform increases pipeline by [i]300%[/i]
Benefit Harbor's redesigned enrollment portal tripled revenue in a highly regulated industry.
The challenge
The challenge
The challenge
The challenge
The challenge
Regulatory clutter and a dated interface [i]kept employees from exploring their benefits[/i].
Regulatory clutter and a dated interface [i]kept employees from exploring their benefits[/i].
Regulatory clutter and a dated interface [i]kept employees from exploring their benefits[/i].
Regulatory clutter and a dated interface [i]kept employees from exploring their benefits[/i].
Regulatory clutter and a dated interface [i]kept employees from exploring their benefits[/i].
Benefit Harbor's platform had market-leading technology underneath an outdated, intricate experience, which held back enrollment and new sales.
Compliance vs UX
Compliance vs UX
Compliance vs UX
Compliance vs UX
Compliance vs UX
Required disclaimers and eligibility questions made enrollment confusing.
Unrealized revenue
Unrealized revenue
Unrealized revenue
Unrealized revenue
Unrealized revenue
Employees rolled over benefits without exploring their options.
Broker impact
Broker impact
Broker impact
Broker impact
Broker impact
Brokers spent open enrollment supporting employees who struggled to enroll.
Dated experience
Dated experience
Dated experience
Dated experience
Dated experience
An unintuitive legacy platform held back new client acquisition.
The vision for Benefit Harbor
The vision for Benefit Harbor
The vision for Benefit Harbor
The vision for Benefit Harbor
The vision for Benefit Harbor
Benefit Harbor wanted to reimagine their platform as an engaging self-service experience, offering an intuitive and personalized experience, presenting crucial information at the time of need for informed decision-making. Above all, they wanted a platform that would compete in the market as an industry-leading enrollment experience.
What Praxent did
What Praxent did
What Praxent did
What Praxent did
What Praxent did
Guided, self-service enrollment
Guided, self-service enrollment
Guided, self-service enrollment
Guided, self-service enrollment
Guided, self-service enrollment
After a 5-day onsite design sprint and 15+ interviews, Praxent redesigned enrollment as a personalized, guided experience connected to Benefit Harbor's backend.
Guided enrollment with clear contribution costs
Guided enrollment with clear contribution costs
Guided enrollment with clear contribution costs
Guided enrollment with clear contribution costs
Guided enrollment with clear contribution costs
1-click enroll, plan comparison and contribution calculator
1-click enroll, plan comparison and contribution calculator
1-click enroll, plan comparison and contribution calculator
1-click enroll, plan comparison and contribution calculator
1-click enroll, plan comparison and contribution calculator
Administrator dashboard and integrated assistance
Administrator dashboard and integrated assistance
Administrator dashboard and integrated assistance
Administrator dashboard and integrated assistance
Administrator dashboard and integrated assistance
WCAG-compliant design system and new brand aesthetic
WCAG-compliant design system and new brand aesthetic
WCAG-compliant design system and new brand aesthetic
WCAG-compliant design system and new brand aesthetic
WCAG-compliant design system and new brand aesthetic
The new look makes benefits feel approachable, with larger type and icons and a consistent, reusable design system.
The results
The results
The results
The results
The results
Pipeline up 300% in 4 months
Pipeline up 300% in 4 months
Pipeline up 300% in 4 months
Pipeline up 300% in 4 months
Pipeline up 300% in 4 months
Benefit Harbor tripled revenue, grew its sales pipeline 300% in 4 months and lifted enrollment participation 23%. Enrollment processing dropped from a full day to 15 to 20 minutes.
New hire enrollment costs fell 70% on average.
Stakeholders anticipate the visual appeal of the new designs to be above and beyond the current product. Praxent has maintained a concise, clear communication style throughout the engagement. Their expertise allows them to provide useful insight, and their detail-orientation stands out.
