Retirement savings [i]without the guesswork[/i]
BlueStar, now an Ameritas company, launched a 401(k) robo-advisor app in 4 months.
The challenge
The challenge
The challenge
The challenge
The challenge
Without a mobile app, BlueStar was [i]losing customers to competitors[/i].
Without a mobile app, BlueStar was [i]losing customers to competitors[/i].
Without a mobile app, BlueStar was [i]losing customers to competitors[/i].
Without a mobile app, BlueStar was [i]losing customers to competitors[/i].
Without a mobile app, BlueStar was [i]losing customers to competitors[/i].
BlueStar served 75,000+ participants and over $4B in plan assets. Prospects dismissed it and customers left because it had no mobile app for plan participants.
Losing customers
Losing customers
Losing customers
Losing customers
Losing customers
Customers moved to competitors that offered native mobile apps.
Fraud risk
Fraud risk
Fraud risk
Fraud risk
Fraud risk
Retirement funds see the highest share of fraud in financial services, so the app had to be secure by design.
User diversity
User diversity
User diversity
User diversity
User diversity
Age and risk tolerance vary widely, which called for a personalized, guided experience.
High complexity
High complexity
High complexity
High complexity
High complexity
Investing and benefits confuse people, so the app had to simplify and educate.
The vision for Ameritas (BlueStar)
The vision for Ameritas (BlueStar)
The vision for Ameritas (BlueStar)
The vision for Ameritas (BlueStar)
The vision for Ameritas (BlueStar)
Ameritas wanted a mobile retirement app that guides participants through enrollment, contributions, investments and beneficiaries, with robo-advisor portfolio recommendations, retirement goal tracking, income projections and guidance on maximizing the employer match.
What Praxent did
What Praxent did
What Praxent did
What Praxent did
What Praxent did
A guided robo-advisor in every participant's pocket
A guided robo-advisor in every participant's pocket
A guided robo-advisor in every participant's pocket
A guided robo-advisor in every participant's pocket
A guided robo-advisor in every participant's pocket
Praxent designed and built native iOS and Android apps that guide participants from enrollment to retirement readiness, powered by an APEX integration.
GuideMe enrollment with smart sliders and recommendations
GuideMe enrollment with smart sliders and recommendations
GuideMe enrollment with smart sliders and recommendations
GuideMe enrollment with smart sliders and recommendations
GuideMe enrollment with smart sliders and recommendations
Robo-advisor Experience Center for personalized portfolios
Robo-advisor Experience Center for personalized portfolios
Robo-advisor Experience Center for personalized portfolios
Robo-advisor Experience Center for personalized portfolios
Robo-advisor Experience Center for personalized portfolios
Retirement readiness dashboard and income projections
Retirement readiness dashboard and income projections
Retirement readiness dashboard and income projections
Retirement readiness dashboard and income projections
Retirement readiness dashboard and income projections
Face ID and fingerprint login with push notifications
Face ID and fingerprint login with push notifications
Face ID and fingerprint login with push notifications
Face ID and fingerprint login with push notifications
Face ID and fingerprint login with push notifications
Praxent's technical strategy accelerated launch by 6 months without compromising go-live functionality.
The results
The results
The results
The results
The results
Launched in 4 months, then acquired
Launched in 4 months, then acquired
Launched in 4 months, then acquired
Launched in 4 months, then acquired
Launched in 4 months, then acquired
MyPlanConnection launched version 1.0 in 4 months with a 4.5 app store rating and an APEX digital custodian integration. Ameritas acquired BlueStar shortly after launch.
The app now serves 75,000+ participants.
Their project management is exceptional. I’ve been impressed with how they’ve completed each sprint. They’re very reliable, so I know that I can count on them. It became clear that they were dedicated to delivering a quality product on time and under budget. I’ve been impressed with how well they can put our ideas into action.
